Sep 11, 2021
Podcasts are becoming a major source of original content - entertainment or educational. But is it just a white noise or adding real value.
Sep 11, 2021
I love listening to podcasts. It makes a perfect background for many occasion. But I mostly listen to it while commuting to work. It tends to make my commute feel productive. ... but I am not so sure.
There are definitely content creators who add value to our personal and professional life. We learn new ideas and find new ways of thinking. But more importantly, we discover new people - new artists, entrepreneurs, thinkers and scientists. The content that allows us to discover a new set of ideas is the most valuable because it helps us broaden our own perspective and challenge our understanding. We get a chance to iterate on our own belief system and make it better.
But a few months ago, I noticed that podcasts weren't really adding any value. Basically, I was listening to the same set of people talking about the same things, debating about the same old topics and so on. I wondered why I was even listening.
It seemed to reinforce my own eco-chamber. And that is dangerous in this day and age. The audio content, especially, in my view, has a strange ability to influence our thoughts. It can begin to sound like a voice of authority speaking to our soul from the sky. Why is that?
The audio content is different from image, video or text. Not in terms of the format but in a way we consume them. Text, video and image requires some level of commitment - but not audio. You can play the audio in the background or even in a distance and you can still hear it and make some sense of it. And it is this subliminal nature which causes it to be more impactful, especially when it is always on and you are listening to it on repeat.
When the same song is playing in the background for hours, once it stops, even after many hours or days, it lingers in our head and suddenly we find ourselves humming it. It happens unconsciously. This doesn’t happen with other forms of content. They don’t automatically appear in our mind like music. And there is more.
If you have ever slept while listening to a podcast or an audio book, I am sure you have experienced it. The audio starts to merge with our dreams and the people in our dream start to speak those words- like some movie script. It has happened so many times with me that it always leaves a very strange feeling when I wake up.
Similarly, with podcasts (or audio content), we tend to sync our brain with its rhythm. It isn’t about what is being said or being discussed. It reorganises or soothes our brain - similar to music. One supporting fact to this claim is that when we listen to audio books or podcasts, we are never 100% tuned in. We aren’t really listening to it with a strong intention to understand. We are just letting it hit our subconscious self. This is why, when you truly want to understand what is being discussed or said, you have to stop everything, rewind and listen a few times. Isn’t that the same with class lectures?
Unless we are super attentive we don’t understand everything being taught and we need to make notes and revisit the lectures to fully understand it. But we don’t usually revisit podcast content isn’t it? How can we?
Most podcasts are minimum 1 hour long and the interface mostly lacks annotation features or options to jump between different sections of the content like books. And most podcasts don’t want you to skip, they want you to engage with the whole programme. So we listen to hours and hours of podcasts but hardly capture or understand everything being said. We assume that we have understood something and make our own assumption - reinforcing our own beliefs rather than enhancing them.
So when I felt that the things I was listening weren't really adding value. I experimented by replacing it with instrumental music - lofi music (something that is in trend right now). Interestingly, it had a similar impact. The music was playing in the background, just like the podcasts, while my brain was on its own trajectory of thoughts, minus the voice of authority. Maybe we are undermining the power and influence of an audio.
The age of information has pushed the human race into the age of confusion. The abundance of content and information (true or fake) has blinded our ability to make a better judgement. We are merely making decisions based on hearsay. The loud and continuous streaming of texts and videos may have created hundreds of factions in our society. But the podcasts or any newer format of audio platform is just going to put that on a steroid. Imagine, 7 billion people speaking their mind at once. Who is listening? No one. And we are not even half aware of what we are saying. Take Twitter for an example.
When a long format of video and audio content started to come in trend, there was a growing consensus that we were looking for more deeper and meaningful conversations. Instead, we now have boisterous loud virtual parties thrown by millionaires and billionaires and everyone's invited :). No one is left behind in these crazy rituals.
Since the beginning of the human race there have only been two rituals. One where a small crowd gathered around a campfire to listen to a great story. Next where a mass people gathered to chant together in unison while the leader of the tribe made the offering to the higher power. Where will this podcasting lead us? Your guess is as good as mine.
subscribe to my writings...