I have more than a decade of experience building a B2B SAAS company and driving its product marketing, strategy and branding. I started my first Saas software startup in 2009, called Simplify360.
It took us years to get our first paid customer and increase the revenue from 0 to 1M ARR+. As a SAAS marketing consultant, it is my aim to bring those experiences to my clients and help them move towards growth.
7 Mantras of effective Saas Marketing
Don’t ignore the power of messaging and design. Don’t invest in design unless you know what you want to communicate. Many businesses make a mistake of designing a website first and then planning the content. Use all the time you have to experiment with your messaging on your website to understand what attracts your customers.
Inbound and outbound marketing is all about setting up an effective process which is regularly optimised with new learnings and market feedback. The success of this process is dependent on the implementation of feedbacks and measuring correct metrics.
Content strategy is not for everyone. You need to have a mentality of that of a media publishing house. Understanding your audience, their pain points and challenges are key to creating a successful content strategy. You may need to keep crunching out content till you discover your content strategy, then focus on it.
The time between a customer signing up for a demo to effectively using the tool is the most crucial aspect of your business. You need to deliver on the promises you made with your marketing and sales activities, this will determine your brand and product experience.
Previously – Co-Founder at Simplify360 (SaaS solution) Started in 2009, Simplify360 is a Social CRM and Analytics Software company with more than 200 customers across the globe.
It is recognised by Frost & Sullivan and Nasscom as the leader in social media analytics in India and as a Social Analytics Specialist in Jan 2018 Gartner Market Guide for Social Analytics. Drove end-to-end business transformation strategy focusing on the product roadmap, customer experience management and marketing.
“Make it simple, but significant.” – Don Draper
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